250 square metres. One urban sculpture. A change you can feel. In cooperation with Jazzunique and bright! we brought the brand spirit of Kia to life at the Open Space in Munich — across 250 squaremetres that go far beyond traditional trade fair stand design. Nested and stacked containers formed an urban two-storey sculpture that made the transformation from automobile manufacturer to mobility designer physically tangible.
The core: a seven-metre-high "living totem" — an interactive LED tower, visible from afar, anchored in the city space as a beacon for inspiration and mobility. Inside the accurately built showrooms new electric models merged with an architecture that combined technology with a place of retreat through a greenroof and virtual driving experiences.
Raw aesthetics. Digital precision. Award-winning. Container rawness meets high-end staging — and convinces: BrandEx Gold, Red DotAward. Not as an end, but as a confirmation of a principle we already live by — to stage complex brand relaunches in spaces with technical perfection and spark emotions.
