1.000 square metres. Two storeys. One clear message. When an industry is undergoing change, you need a presentation that reflects this. For BAT, and in cooperation with the agency DO IT!, we realised a stand doing exactly that — across approximately 1,000 m², on two storeys, without compromise.
The result was more than architecture: A curved LED back wall that catches the eye; suspended light installations that create atmosphere; mirrored rooms and tunnels that shift perspectives; sophisticated exhibit construction that showcases products; and in the upper storey an exclusive bar area that connects people — well beyond a day at the fair.
Future-oriented. Striking. Exactly the way it should be.
Photography: Niels Freidel
