Two worlds. One temporary home. When the world’s third biggest cruise brand together with Explora Journeys sets sails at the ITB Berlin for the first time, you need more than a stand. We designed the entire concept and realised it with flawless craftmanship. Across 90 square metres, we blended two distinct brand identities into a harmonious whole. Timeless. Elegant. Distinctive.
The visual anchor point: A striking ceiling construction that hovers above the action like a stylised ship’s bow and guides visitors safely to the stand from a far. Underneath it was the perfect space for the vibrant spirit of MSC Cruises and the exclusive ship-in-ship-concept of the MSC Yacht Club — united by a consistent colour scheme and seamless transitions.
Strength that leaves space. A space that makes the power of the MSC Group tangible — while leaving space for individual brand experiences. Two worlds. One framework. One memorable presentation.
Photography: Sebastian Zeuner
