Complexity made graspable — immediately. At the electronica München we created a space for Conrad Electronic that transformed the enormous bandwidth of one ofthe biggest Electronics wholesalers in Europe into a clear experience for everyone. The concept from Jazzunique was based on consistent commitment to openness — straight forward design language that provides orientation and encourages direct communication. The core: the central Highlight Cube. Semi-transparent fabric cover, media display, specific use cases right in the spotlight. An object that is intriguing — and gives answers.
Scalable. Without loss of quality. High-quality stand construction meets modular Aluvision system — maximum flexibility for future use. The striking design works just as well at leading international trade fairs as it does at smaller events. All elements of the visual concepts are interlinked. An infrastructure that translates communication into architectural terms.
Photography: Kristof Lemp | Lars Becker
