100 invited guests. One location. Many worlds. Following the Local Hero Days, we created an evening in the Foodlab Hamburg that brought Transgourmet’s own brands to life. For Mise en Place we transformed the venue into carefully designed individual areas — each with a different identity but linked by a common decorative theme.
Branding elements and precise lighting effects guided 100 invited guests through the different worlds. Exquisite furniture, thoughtful table decoration and plants created an atmosphere where you want to linger. The highlight was a street food corner that served as the stage for the Mise en Place Cooking Show — inviting, vibrant, memorable.
An evening that did not explain the brand but made it tangible.
Photography: Lars Becker
