Paris. 28 square metres. A presentation on the station forecourt. In cooperation with FUGU® Structures, we brought the SEAT Arona directly to the people — at the station Saint-Lazare in the middle of Paris. We used the Promocube Big Square with acrylic glazing and a vehicle platform that not only showed the car but staged it.
An outdoor presentation across 28 square metres without compromises. A roadshow that captures the city’s pulse — and puts the brand right at the heart of it.
With millions of people passing by all you need is a moment. We built it.
