1,250 square metres. A world of its own. When Cologne becomes the epicentre of the digital gaming culture, we’re in. For Nintendo, we transformed the vision of the agency brandscape on 1,250 square metres into tangible brand architecture — open, inviting, distinctive.
The core: a main stand of 850 square metres, deliberately designed to bean open space. No massive spatial elements, but geometric clarity and the characteristic Nintendo red. Maximum freedom of movement, four discovery areas, ceiling elements that are visible from a far, and striking thematic graphics for orientation. The new Nintendo Switch 2 on the "Nintendo Playground"— waiting to be touched. Enthralling live competitions on the three-storey "Battle Stage" — absorbing the audience.
Game meets business. We also created a business centre of 500 square metres as a functional retreat for media and trade professionals. Themed meeting areas, state-of-the-art infrastructure, a relaxing lounge atmosphere. Professional exchange that does not feel like work.
Two worlds. One presentation. No compromises.
Photography: Lars Becker
