Mercedes Benz Mallorca

Global Dealer Training
CLIENT
Mercedes Benz
AGENCY
Stagg & Friends
EVENT
GTE Mallorca
LOCATION
Mallorca, Spain
SPACE
––
CATEGORY
Events

Mallorca. 12,000 participants. A new class. Sellers, retailers, influencers — from all over the world, with one goal: to experience the new Mercedes-Benz EQ-Class up close. Theory, practice, real test drives. All this in two venues that deliberately created contrasts: the modern Palau de Congressos in Palma and the historical Finca Son Termes at the foot of the Tramuntana mountain range. Additionally, a G-Class offroad course that had it all.

Our part: the complete structural implementation. Test stations, display shelves, graphic panels, car turntables for the exhibition, stage cladding — and the logistics that makes all this possible. Carefully planned. Well executed.

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