10,000 square metres. Two weeks. A campus that inspires. For the Mercedes-Benz Global Training Experience — in cooperation with Stagg & Friends — we created spaces that redefine theory and practice. 10,000 square metres, spread across exhibition halls and some listed buildings in the Ostra park in Dresden —transformed in two weeks, used for performances and presentations for over two months.
Under the guiding theme "Enter the Grid" we created a walk-through interface so sales teams from all over the world could immerse into the digital future of Mercedes-Benz. From the opening area and the LEARNscape with personalised digital learning pathways to EQ City with Live-Drive-Experience, MBUX Cinema and AMG area — each area had one goal: sustainable experiences instead of just training.
The Grid wasn't just staged digitally — custom steel elements from our own metalworking shop ensured this was tangible in each workshop and catering area.
BrandEx Gold Award. The logical consequence.
