dōTERRA

Corporate Event
CLIENT
dōTERRA
AGENCY
Fine Arts GmbH, Venco AG
EVENT
BLOOM Europe Convention
LOCATION
Lingotto Fiere Torino, Turin
SPACE
20.000 m²
CATEGORY
Events

For around 7,000 visitors we transformed the dōTERRA BLOOM in Turin into a walk-through brand experience. Where there used to be emptiness we created a space of 20,000 square metres for inspiration, exchange, and product love.

Our team brought the visions of the agency Fine Arts to life — being responsible for building the various product areas, spacious outdoor area, exclusive VIP lounge and central convention area. The visual highlight? A real masterpiece under your feet: An impressive, 245-metre-long floor decal that served as a decorative guidance system and amazed people.

In 2025 followed the FEEL event in the ING Arena in Brussels where we also took care of the constructions and decorations.

Photography: Lars Becker

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