25,000 squaremetres. One hangar. A new identity. When a bare industrial floor needs to be transformed intoa stage for a brand, you need more than just decoration. In Frankfurt and Munich — under the guiding theme "Explore the New" — we created the structural framework so the new corporate identity of Lufthansa could be physically experienced by 3,000 guests.
Not simply filling anempty space — but precisely adapting to demanding staging requirements. Custom-built structures that consistently translated the new corporate visual identity into the space. Craftmanship that mastered the logistics of projections onto an A380in a hangar and turned it into a spectacular backdrop.
A new beginning youcould feel — for 3,000 guests that really could discover something new.
