Lead. Love. And a roadshow that will be remembered. Caparol celebrated the painting trade — and we built the stage for it. For the Germany-wide roadshow, with a concept by Voss+Fischer, we transformed simple shipping containers into two mobile brand environments: the „Lead and Love Cubes".
The Lead Cube: concealed mounting of exhibits, digital tools, deep immersion into the product range. The Love Cube: the brand as an emotional experience of light and sound. Two worlds, one handwriting, a relaunch that approaches people directly.
Engineering you cannot see. Behind the stylish facade lies precision that matters — an interior construction ensuring that even the heaviest facade samples arrive undamaged after road transport. Integrated LED installations and media walls, flush with the façade — technology and design forming one unit.
Mobile. Robust. Precise. Just like the trade being celebrated.
