Brand spaces, reimagined. For the 2023 Pall Mall festival tour, we created a two-story brand space out of twelve shipping containers, finished in the brand's signature Pantone 185C and framed by LED light boxes that make the structure a standout destination even after the sun goes down.
Nine terrace elements are distributed across both levels, creating lounge, photo, and activity areas for everything that defines the brand: a DJ booth, seating landscapes, and a stage for the next big festival moment. A system built for three cities—Stuttgart, Hockenheim, and Eschwege—and reconfigured every time.
