Brand marketing across 3 levels. For the 2024 Revolution Tour, we transformed Pall Mall into a glowing brand experience: a three-story Layher scaffolding structure, fully integrated with LED lines that made the branding and brand message visible from afar.
"Love the Now" wasn't just on the facade – it defined the entire concept. A rooftop bar with a view of the grounds, a photo booth featuring wordplay from around the world, and lounge areas with bean bags. By day, a striking blue and red; by night, a beacon visible from the other side of the festival grounds.
Five festivals, one structure: Full Force, Open Beatz, Open Flair, Nibirii, and Glücksgefühle – the same attitude everywhere, staged in a fresh way each time.
