Berlin. An inner courtyard. A night that went viral. For the launch of the co-created make-up line from got2b, Stagg & Friends created a live event in the Michelberger Hotel in Berlin — and we built the world for that. Celebrity guests, co-creators and retail partners in the courtyard. Influencers by the windows of the surrounding hotel rooms looking down on the action. A three-dimensional setup that worked from every perspective — and inspired.
An oversized powderbox, giant lips with rising soap bubbles, large-format 3D letters, colourful carpets. Colour, form, energy — all serving a brand that knows exactly how it comes across.
The challenge: less than a day for setting it up. The result: as if it had always been that way.
