One brand, four categories, one space. For BAT, we used our own Tempus product to create a brand space that doesn't just promote a single product, but an entire portfolio – from Pall Mall and Vuse to glo and VELO. Multi-category here means that every product world gets its own dedicated area without losing the overarching brand identity.
On the ground floor, a counter, illuminated shelving, and printed wall surfaces spanning nearly 20 linear meters provide space for consultation, product discovery, and initial engagement. The upper floor offers additional space for activities and socializing. Lighting, sound, and media technology transform the structure into an experience that informs by day and captivates by night.
Five festivals, one system – always rebuilt, always reimagined: Rock Harz in Ballenstedt, Juicy Beats in Dortmund, Electrizise in Erkelenz, and Indian Spirit in Eldena.
