150 years. Four worlds. One factory site.
To mark its 150th anniversary, Henkel opened its headquarters in Holthausen to around 17,000 employees and their families. A celebration set between brick buildings and production halls. A day when a factory was transformed into a festival.
Where production usually takes place, celebrations were held. Interactive experience zones, brand booths, and open innovation centers showcased what defines Henkel: its divisions, its brands, its ideas. And the people who make it all possible.
Taft, Persil, and Pril were each given their own world. Outside, giant product-shaped inflatables were visible from afar like beacons across the site. Inside, containers were transformed into something entirely new. For Taft, a room bathed in pink, multi-layered wavy string curtains, art installations specially designed by Armin Morbach, a mirror framed in real hair, and an XXL braid. For Persil, mirrors on walls and floors, floating fabrics, and an exit that looked like a washing machine door. For Pril, deep blue, light, and shimmering mirror bubbles. Three brands. No two rooms alike.
An experience for all the senses, not just the eyes and hands. Scent diffusers carried the essence of each brand into the air, while soundscapes captured the spirit of every product. No one just walked into a room here. They immersed themselves in it.
At Adhesive Technologies, it was all about what holds things together. Two cubes, connected by yellow adhesive threads. The first featured a Formula E Porsche as a stage for technology that usually remains invisible: the performance of the products in motorsport was explained directly on the vehicle. A tunnel of adhesive threads led into the second cube, where a hologram opened up a deep look into the world of brands and products. Industry, (almost) within reach.
Across all product worlds: ramps instead of steps, so that no one is left out.
150 years of history. A day to remember.
