Phonak

Trade show presentation

Location

EUHA, International Congress of Hearing Aid Acousticians, Hannover; AudiologyNOW! Congress, Indianapolis, USA

Industry

Sonova Group, manufacturer of innovative hearing and wireless systems

Concept

New conception of the trade show presentation for the group brands Phonak and Unitron

Special feature

Stand concept applicable for various stand sizes and geometries, taking into account country-specific trade fair guidelines with regard to the manufacture of the equipment

The task

New products, new concept. The leading manufacturer of innovative hearing and wireless systems presented a whole range of new solutions at this year’s International Hearing Aid Congress EUHA. The Swiss company’s trade fair presence was also to be given a new architectural signature.

The Artlife solution

The presentation of the numerous new products required an intelligent concept with perfect use of space. The presentation had to be attractive and informative at the same time. Simplicity and reduction to the essentials were the basic tendencies of the design for the trade fair stand developed by Phonak and realized by us. Clear structures and unobtrusive colors supported the focus on the hearing solutions.

The Sound Dome as the centerpiece of the booth brought the audible brand experience to the fore. Another spectacular spatial element and special eye-catcher was the 25:1 replica of an original Phonak Charger Case. The two half-shells of the oversized charging case for rechargeable hearing aids formed a striking reception and information desk.

Your contact:
Georg Weyell

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