For the Chinese electric car manufacturer NIO, the agency Avantgarde designed a pop-up store that makes the NIO brand and products tangible for visitors and also allows them to experience them during a real test drive with the NIO ET7. For the Europe-wide roadshow, the showroom concept is to become a focal point for a community that sympathizes with NIO’s brand values.
The Artlife solution
Together with the team from the Avantgarde agency, we developed a flexible modular set-up of nine containers for the roadshow. The result was a high-quality brand space that we developed with great attention to detail and a sophisticated design language. The product and brand areas Outdoor Lounge, Community Space, Brand Stories, Brand Deepdive, Courtyard are distributed over 190 sqm.
Depending on the season or weather conditions, two settings with interchangeable modules are available: a summer set with a spacious terrace area and a winter set with a room module in lounge character.
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