Minilu

IDS World's Leading Trade Fair for the Dental Community

Location

IDS World's Leading Trade Fair for the Dental Community, Cologne, Germany

Industry

Dental Online Shop

Basics

126 sqm, anniversary booth for 10 years of existence

Special feature

The design language is derived from birthday cakes and gift boxes

Partner:
Jazzunique, Frankfurt

The task

The trade fair appearances of the dental online store minilu.de transfer the playful character of the brand’s digital presence into a three-dimensional world all of its own. Over several years, Jazzunique’s striking spatial design language, manifested in silhouettes and graphics, has become established at various trade fairs. In keeping with the brand’s tenth anniversary, the agency had the task of reinterpreting the trade fair stand for IDS 2019 in Cologne, staging it in a particularly striking way and implementing it structurally together with Artlife.

The Artlife solution

On 126 square meters, Artlife realized a trade fair stand that clearly stood out from the competition through its form, choice of color, actions and communicative presence. In terms of design, Jazzunique took a leap into the 3rd dimension. Two-dimensional silhouettes were transformed into a spatial experience consisting of several levels. Numerous components true to the motto transferred the festive occasion down to the smallest detail and ensured a holistic staging.

In combination with a consistent but harmonious color gradation of different pink tones, this created a modern atmosphere with an enormously high long-distance effect. The shape and appearance of the stand design was derived from birthday cakes and gift boxes. Accordingly, the basic architecture was round and cylindrical, which ran through the entire stand concept and all space-creating structures.

Your contact:
Georg Weyell

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