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Falken Tyre

Trade show presentation


The Tire Cologne, international tire trade fair for tire, wheel and car service specialists, Cologne, Germany


Tire manufacturer


384 sqm, stand construction/implementation trade fair presentation

Special feature

Further use and reuse of presentation elements after the trade fair for reasons of sustainability

The task

To present its broad product range and numerous product innovations, the premium tire manufacturer Falken presented itself at the international tire trade fair The Tire Cologne. The communicative and architectural idea for the self-confident brand presence was provided by the Jungpro agency from Düsseldorf.

The Artlife solution

The clearly structured stand design, kept in white, reflected modernity and openness. Puristic exhibit supports and the white high-gloss floor in combination with the black matte tires had a contrasting effect and reinforced the clean and cool look of the stand. Architecturally concise the side wall running across the corner with large wall openings and one-sided asymmetrical side closure on a length of seven meters was almost self-supporting. We developed an elaborate lightweight construction concept based on an aluminum-wood structure for the construction of the wall, which was twice 12 meters long and 3.20 meters high.

Parts of the stand, such as presentation bodies, are designed for multiple use and will continue to be used after the trade fair.

Your Contact:
Heiko Melzer

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