Adalvo trade fair presentation
A European project: a client from Malta, an architectural firm from Iceland and Artlife exhibition stand construction
The globally active pharmaceutical company Adalvo presented itself at CPhI worldwide with an impressive booth concept. The most important trade fair in the pharmaceutical industry takes place once a year at changing locations worldwide. In November, the trade fair took place in the Main metropolis Frankfurt. The Hofheim set construction experts from Artlife were responsible for the sophisticated structural implementation of the 315 sqm exhibition stand. The technical equipment in the area of lighting and rigging was provided by Aventem Veranstaltungstechnik. The Icelandic design studio Skala Architects developed the stand architecture.
The concept was characterized by the restrained elegance of its design language and the extremely high-quality and precise execution. With its straightforward appearance, the space conveyed a businesslike impression and at the same time an atmospheric ambience, thus providing a comfortable retreat in the midst of the hustle and bustle of the trade fair.
Solutions for optimizing the room acoustics and an elaborate lighting concept formed an important part of the holistic interior design.
The interaction of textile surfaces with the damping effect of cork formed the basis for the acoustic quality of the interior. Almost all room-forming elements such as ceilings, walls and columns were seamlessly covered with large textile graphics. The sound-absorbing effect was complemented by a cork floor and partially used cork wall panels in an asymmetrical 3D pyramid structure.
The design of the pyramid acoustic panels was not only a stylistic element but also a source of inspiration for the elaborate ceiling lighting. The ceiling construction, developed by Artlife, spanned around 40 square meters of the brand space with eight lighting modules á 2 x 2 meters. Each of the fabric-covered light fixtures consisted of its own pyramid-shaped frame construction. Illumination was provided by a custom LED installation made by Aventem above each element.
Open steel frames interrupted the facade and thus created transparency. Tensioned expander cables gave the string frames a special dynamic. The pattern created by the asymmetrically tensioned rubber ropes in two depth planes was based on the diamond pattern of the textile graphics inside the stand.
The stand concept, which was developed from the outset with sustainability in mind, will be used again in large part at CPhI worldwide 2023 in Barcelona.
Photo credits: Adalvo