Close this search box.


Vorwerk International Award Night



Stockholmsmässan, Exhibition- and congress centre,


Household products


14,000 sqm of event space

Special feature

2,000 employees from 16 countries

Agentur Pioneers Live

The task

The Vorwerk International Award Night (VIAN) is the culmination of an international sales competition for 2,000 employees of the Thermomix and Kobold brands. For this year’s event, the agency Pioneers Live developed an immersive world of experience under the narrative “Mission V”. The pulsating centerpiece was the “MISSION V Vessel”, which took the guests on an unforgettable journey through space and time. A sophisticated room and media design staged interactive experiences, immersive flight sequences and finally took the guests into the fantastic underwater world of VIANTIS.

The Artlife-Solution

On a total area of 14,000 square meters, we have created the conditions for the immersive experience. The setting included the spacious welcome and recognition area, the Viantis world and the crown-shaped award stage. The impressive scenery construction formed the framework for the immersive world of experience and the 280 square metre stage. From a spacious piazza, imposing archway constructions led to the dinner areas in the coral reef and other experience and themed rooms. Installations, such as oversized jellyfish, reinforced the impression of the underwater world.


Photo credits: Gustav Kaiser

Your contact:
Verena Finke-Totzek

You would like to bring your idea to life?
We are looking forward to your inquiry!