Thalia

Trade show presentation

Location

Frankfurter Buchmesse, Messe Frankfurt, Germany

Industry

Book trade

Basics

Three brand-strong trade fair stands in individual construction.
Total 416 sqm

Special feature

The book staircase: Over two floors high, it is reminiscent of a stylized stack of books.

Partner:
Kommunikations- und Marketingagentur markenzeichen

The task

Several requirements had to be met for Thalia’s new trade fair stand concept: conveying market leadership, a high recognition value and strong interaction. And all this in a modular design for more flexibility and scalability. The focus of the concept was an invitation to all trade fair visitors to experience the many facets of Thalia. Together with Thalia, the Frankfurt-based marketing agency and the Hofheim-based trade fair service providers developed three high-brand trade fair stands for the Hagen-based bookselling company. The premiere of the new stand concept was at the Frankfurt Book Fair.

The Artlife solution

Built as an individual fair stand, Artlife realized the main stand, the social media area and the book shop. The stand design was based on the established store concept of the Thalia bookstores. Sustainability aspects were also taken into account. The illuminated logos are reused at Thalia locations, as are the room elements manufactured by us. Shelves, tables for the presentation of goods and cash register furniture are used in the bookstores.

The communicative heart of the main stand was the book staircase. It stretched over two floors and was reminiscent of a stylized stack of books. On five levels, visitors could linger and relax or follow readings and book talks. Inside the book staircase were conference and supply rooms as well as a kitchen.

Two lovingly furnished dream reading rooms in the Social Media Area encouraged interactions with the community. The 120 square metre bookshop was equipped with numerous presentation tables and shelves as well as self-service cash registers. Here, visitors to the stand were able to discover highlights and exclusive trade fair products and buy them directly on site.

Your contact:
Heiko Melzer

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