Pandora
Pop-Up Experience Tour
Location
Berlin, Hamburg, Cologne
Industry
Jewellery
Basics
Roadshow
165 sqm Pop-up Store
Special feature
Exclusive set construction and interior design
Partner:
Agentur Vok Dams
The task
The jewellery manufacturer Pandora was on the road in Germany with a roadshow lasting several weeks in the run-up to Christmas. At the tour stops in Berlin, Hamburg and Cologne, visitors had the opportunity to experience the Pandora brand in a holistic way. The aim of the #LovesUnboxed Pop-Up Experience Tour, conceived by Vok Dams, was to recreate the feeling of opening a Pandora jewelry box by guiding guests through immersive spaces that would holistically reflect the Pandora brand.
The Artlife solution
The centerpiece of the pop-up was an infinity room: in every direction the guests turned, there were seemingly endless corridors full of diamonds and Pandora jewelry. Together with the Hamburg-based Vok Dams team, we have developed a covered event setting made of containers for the pop-up experience, equipped with various experience, presentation and retreat rooms as well as a sales area. Awareness and visibility were provided by the illuminated façade. In order to give the cube wall in the entrance area an additional dimension, the cubes were arranged in a staggered depth order.
Your contact:
Verena Finke-Totzek
You would like to bring your idea to life?
We are looking forward to your inquiry!
- 06122 5040
- info@artlife.eu
- Artlife GmbH, Hessenstrasse 6, 65719 Hofheim