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Pop-Up Experience Tour


Berlin, Hamburg, Cologne




165 sqm Pop-up Store

Special feature

Exclusive set construction and interior design

Agentur Vok Dams

The task

The jewellery manufacturer Pandora was on the road in Germany with a roadshow lasting several weeks in the run-up to Christmas. At the tour stops in Berlin, Hamburg and Cologne, visitors had the opportunity to experience the Pandora brand in a holistic way. The aim of the #LovesUnboxed Pop-Up Experience Tour, conceived by Vok Dams, was to recreate the feeling of opening a Pandora jewelry box by guiding guests through immersive spaces that would holistically reflect the Pandora brand.

The Artlife solution

The centerpiece of the pop-up was an infinity room: in every direction the guests turned, there were seemingly endless corridors full of diamonds and Pandora jewelry. Together with the Hamburg-based Vok Dams team, we have developed a covered event setting made of containers for the pop-up experience, equipped with various experience, presentation and retreat rooms as well as a sales area. Awareness and visibility were provided by the illuminated façade. In order to give the cube wall in the entrance area an additional dimension, the cubes were arranged in a staggered depth order.

Your contact:
Verena Finke-Totzek

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