Agency Voss+Fischer, Frankfurt
As part of the image campaign and brand relaunch of its client Caparol, the Frankfurt-based agency Voss+Fischer designed the Caparol Power Tour. In addition to brand awareness, the aim of the Germany-wide roadshow was to retain existing customers and win new customers from the painting trade. The guiding principle was to put the painting industry and its employees in the spotlight. The next generation should also be picked up with the new, fresh appearance. The concept was implemented in the form of the so-called “Lead and Love Cubes”. While the Lead Cube was all about products and services with inspiring surfaces, trend worlds and digital design tools, right up to the topic of sustainability, the focus was on the experience of the new brand world in the Love Cube.
The Artlife solution
Together with Avantgarde, we developed a flexible modular set-up of nine containers for the roadshow. The result was a high-quality brand space that we developed with great attention to detail and a sophisticated design language. The product and brand areas Outdoor Lounge, Community Space, Brand Stories, Brand Deepdive, Courtyard are distributed over 190 square meters.
Depending on the season or weather conditions, two settings with interchangeable modules are available: a summer set with a spacious terrace area and a winter set with a room module in lounge character.
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