KIA

Trade fair presentation

Location

The IAA Mobility 2021, Munich

Industry

Automotive

Basics

250 qm Außenfläche, 90 qm Showroom

Concept

Outdoor stand construction at the Open Space of the IAA Munich

Special feature

Awards: BrandEx Gold Award 2023, category "Architecture Best Stand M" / ADC Award 2022, category "Motion Design for Spatial Experience" / Red Dot Communication Design Award.

Partner:
Agentur Jazzunique, Frankfurt
bright!, Maintal

The task

Kia ushered in a new era with a comprehensive brand relaunch in 2021. The new brand slogan “Movement that inspires” stands for the change away from a traditional car manufacturer to a provider of sustainable mobility concepts and solutions. Inspiring people to come up with ideas through movement was the top priority for the booth at the IAA Mobility in Munich, one of the world’s largest automotive events.

For the presentation of the new electric Kia highlights “Kia EV6” and “Kia Sportage” at the IAA 2021, Jazzunique developed a holistic design concept and transformed Kia’s new corporate identity into a spatial, urban and interactive experience – the Kia Living Totem.

The Artlife solution

For the appearance of Kia we realized the stand construction on the Open Space, the exhibition area of the IAA in the center of Munich. This is a spectacular installation of nested exhibition containers stacked on two floors with a total height of six meters. The 7.5 meter high interactive LED tower, the “Living Totem” was the highlight of the booth, visible from far away.

Visitors were able to experience the Kia brand world in addition to the staging of the new electric models in the containers we had removed. In the outdoor area, virtual rides in the driver seat were also possible, but there were also retreat areas in the landscaped atrium.

Your contact:
Stephan Haida

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