Conrad Electronic

Trade fair presentation

Location

electronica, the world's leading trade fair and conference for electronics, Munich

Industry

Sourcing Platform for technical requirements

Basics

Two trade fair stands. Total 288 sqm

Besonderheit

Scalable exhibition stand construction. Combination of conventional stand construction and Aluvision system construction

Partner:
Jazzunique, Frankfurt

The task

Under the brand claim “All parts of success”, Conrad Electronic presented itself at electronica in Munich. At the world’s leading trade fair and conference for electronics, the company’s comprehensive expertise as a European procurement platform for technical requirements in the B2B sector was to be placed at the centre of trade fair communication. The aim of the trade fair concept of the Frankfurt-based agency Jazzunique was to experience the possibilities of the Conrad Sourcing Platform.

Die Artlife-Lösung

With a focus on an open stand design, orientation and exchange with visitors was facilitated by a content and spatial structure and at the same time a clear presentation of the offers was made possible. The design framework of the room was characterised by a cubic and linear design language.

For the greatest possible flexibility, Artlife implemented the trade fair stand in a combination of conventional stand construction and Aluvision system construction. This guaranteed that the visual mission statement of the trade fair stand could be transferred to the requirements of a leading trade fair as well as to regional events.

The highlight cube as a central element conveyed procurement solutions and use cases to visitors via media displays. The semi-transparent textile shell allowed partial insights into the inner workings of the Cube and thus at the same time supported the open character of the stand.

Your contact:
Georg Weyell

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