CBR Fashion Group
Agentur business4brand, Duisburg
As part of the Bread & Butter, the relaunch of the fashion group and its brands was to be celebrated with 4,000 guests on 2 days in Berlin’s Palais am Funkturm. The focus was on the staging of the new brand and shopfitting concepts of the CBR labels Street One, Cecil and the new appearance of the multi-brand concept “FAVORS! by CBR”. An event building project of superlatives.
The Artlife solution
An appearance the likes of which the fashion world has never seen before conveys the new brand understanding of the CBR Group. The Brand Days: A brand world staging consisting of Brand City, Brand Show, Brand Concert and Brand Party.
What makes it special is that the Palais am Funkturm is a listed building. Where floor coverings and wood panelling in the style of the 50s characterised the interior design of the Palais, we provide urban flair in Brand City with installations and set-ups in a purist look.
Large graphics and campaign motifs provide insights into the brand world. An authentic city situation with cafés, restaurants and lounges make the Brand City lively. Individual requirements are required for the faithful replica of the new shop concepts: Unusual material mixes such as whitewashed spruce and concrete or light real wood and blackened metal form the furnishing framework for the product presentations. A complex set-build custom-made product for a brand experience – realized by us down to the smallest detail in just 9 days non-stop.
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