Trade show presentation
“One Company” – that was Ströer’s motto for its trade fair presentation at dmexco 2017. In recent years, the company has developed into the leading digital multi-channel media house and combines many different divisions under the umbrella of the Ströer Group. Accordingly, the new booth concept was to present the company divisions independently and yet integrated.
The Artlife solution
For the trade fair stand concept, we transformed the design principles from Ströer’s CI manual three-dimensionally into space. A geometric scheme formed the basis for a modular stand structure. This allows a variable implementation in different stand sizes or according to content-related trade fair themes. On this basis, we developed an appearance consisting of walk-in cubes that merge into one another and place the company divisions under the common umbrella of the Ströer Group. The individually designed cubes provide space for the subdivisions and at the same time reflect Ströer’s portfolio of communication solutions.
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