The Alfândega do Porto convention centre in the Portuguese coastal city of Porto was the venue for the Global Training Experience (GTE) Sprinter for 6,700 employees. The concept of the Düsseldorf-based agency Stagg & Friends envisaged that the exterior and interior of the old customs building would become a temporary training world for the newly launched van of the Mercedes-Benz VAN division.
The Artlife solution
For this purpose, we have transformed an area of 7,500 square meters into a brand-appropriate training campus. 16 rooms for interactive training courses, workshops and presentations were built for this purpose and designed according to the topic and product features. A delightful contrast in the columned hall of the old customs building is provided by eight specially manufactured, glass workshop modules that have been precisely integrated between the closely spaced columns. The visual starting point of the training event was the opening staging of the Sprinter. In the fusion of virtuality and reality into an almost lifelike live image. A 90 m² rear projection and a 15 x 9 m floor projection screen with integrated turntable represent the staging area for the multimedia spatial experience.
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