High-quality trade fair presentation of the construction machinery manufacturer
Liebherr presented itself at the Intermat in Paris as well as at the construction machinery fair in Bern with one of the largest booths of the entire fair. The lynchpin of the presentations on the open-air sites were the trade fair pavilions – in Bern as a single-story structure, in Paris as a two-story structure.
The Artlife solution
Under the direction of the Frankfurt agency plan j, we created high-quality, modern and light-flooded pavilions for the trade fair representations of the construction machinery manufacturer. The basis for the construction of the trade fair pavilions with their huge glass surfaces was a steel structure. A dry construction system was used for the building walls. In addition to various meeting and VIP lounges, the pavilions combined a café and a Liebherr component and merchandise store. The spacious terrace areas offer an impressive view of the exhibition site with its machinery.
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