Product Launch Event
For the product launch of a co-created makeup line of the Henkel brand got2b, Stagg & Friends conceived the event for brand & product activation as a live event in Berlin as an Instagram live experience. In the courtyard of Berlin’s Hotel Michelberger, celebrity guests, co-creators and retail partners of client Henkel celebrated the launch of the new products. Influencers followed the live show from the hotel rooms facing the inner courtyard.
The Artlife solution
The idea was to create a three-dimensional set-up that would allow guests to immerse themselves in the event from all perspectives – the participants in the courtyard as well as the event guests in the hotel rooms, who had a relaxed bird’s eye view of the action from the windows. The set elements we built, such as an oversized powder compact, giant lips from which soap bubbles rise, large-format 3D letters and colorful carpets, provided the appropriately colorful ambience. The challenge: we had less than one day for the set-up.
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