Trade show presentation
At Busworld, the world’s largest trade exhibition for buses and coaches in Kortrijk, Belgium, the comprehensive expertise of Daimler Buses was to be confidently placed at the center of trade fair communication. For this purpose, a functional stand architecture had to be established that integrated all participating brands and ensured equal presentation.
Die Artlife solutions
With the 2,600 sqm presentation, we succeeded in creating a convincing and high-quality product and multi-brand presentation and, at the same time, one of the largest stand constructions of the entire trade fair. In addition to the presentations of the new bus models from Mercedes Benz and Setra, the downstream brands OMNIplus and BusStore, which belong to Daimler Buses, as well as the downstream brands FleetBoard and Daimler Financial Services of Daimler AG were also part of the trade fair presentation. The materiality and color scheme of the floor surfaces of the individual exhibition areas ensured clear differentiation. The connecting element for the individual brand areas was a continuous graphic band along the 140-meter-long back wall.
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