Falken Tyres trade fair presentation
Artlife realizes trade fair appearance of Falken at The Tire Cologne 2022
At the trade fair The Tire Cologne 2022, Falken Tyres presented its wide product range of passenger car, SUV, light truck and truck tires. The trade fair appearance of the premium tire manufacturer at the international tire fair was realized by Artlife together with the technical service provider Aventem. The concept for the bright, clear trade fair stand came from the Jungpro agency.
On about 400 square meters, Artlife structurally implemented a dynamic trade fair appearance according to the specifications of the Düsseldorf agency, which presented the brand with self-confidence. Particular attention was paid to a clearly structured and open stand design.
The white set-up with a raised product presentation in the center of the stand area and puristic exhibit carriers along the walkways presented the new products in a high-quality manner and close to the audience. The white high-gloss floor in combination with the black matte tires had a contrasting effect and reinforced the clean and cool look of the booth.
The main design feature of the stand was a side wall running across the corner, which formed the frame for the coffee bar and lounge area. It received its architectural conciseness through large wall openings and an asymmetrical side closure that was almost self-supporting over a length of seven meters. Artlife developed an elaborate lightweight construction concept based on an aluminum-wood structure for the construction of the wall, which was twice 12 meters long and 3.20 meters high.
In the rear area of the space, divisible meeting rooms in brand-specific design offered sufficient space for dialog with dealers and business partners.