Wego VTi Trade fair concept

Around 100 exhibitors and around 1,800 trade visitors from the construction industry experienced the successful premiere of “zusammen.bauen” in Kelsterbach near Frankfurt am Main. Expert fair by Wego Vti. For the first time, the system building materials retailer had invited to its own in-house exhibition – and transformed its 10,000 sqm logistics hall at the company’s site into an impressive event and exhibition space.

The overall responsibility for planning, room concept, set construction and exhibitor support lay with the Frankfurt agency Idee 360 and the set building experts from Artlife from Hofheim.

As a platform for industry-wide exchange, the “zusammen.bauen.” Expert fair for specialist companies from the fields of finishing, drywall construction, flooring systems, technical insulation, building elements and air conditioning. The focus of the two-day event was on workshops, specialist lectures and live presentations at the booths and on the main stage. In the evening, the trade fair event offered the right setting for exchange and networking – with a get-together for exhibitors on the first day of the fair and an après-ski party with live music for trade visitors on the second evening.

In the run-up to the event, the logistics hall had to be prepared for the event. Particular attention was paid to the development and structural implementation of a comprehensive safety concept in coordination with the fire brigade, medical services and authorities. This also included a theme-appropriate branded guidance system that offered visitors orientation.
In keeping with the occasion, the Hofheim set-building experts designed a representative entrance situation on the elevated loading zone. An elaborately built ramp based on a Layher substructure ensured safe, barrier-free access.

The overall set construction included the construction of the main and side stages, the technical equipment and the construction of the exhibition stand. In addition to Wego VTi’s 340 sqm trade fair appearance, the Hofheim-based company also realised the exhibition stands for 60 other trade exhibitors. As an experienced general service provider for in-house exhibitions, Artlife was able to contribute its many years of expertise in exhibitor management and logistics. The company looked after the exhibitors, who booked various stand construction packages via an ordering system, coordinated individual wishes up to the assembly and took over the material handling.

Artlife created a piece of alpine ambience with the decoration construction for the evening event. A woodcut-like mountain panorama behind the main stage formed the perfect backdrop for the “après-ski party” on the second evening.

Promocube®, a sister company of Artlife, was also part of the party. The Promocube, designed with the event logo, greeted the trade fair visitors from afar. Outside, the mobile event module functioned as a smoking lounge and information center.

After the successful premiere, the event will be continued every three years in the future.