All in pink for minilu.de
With A frenzy of pink colors, the glances over the booth of minilu.de were captured. The Dental Online Shop was not only visually outstanding at the IDS trade fair in Cologne. With an unusual stand design and eye-catching stand campaigns, the company minilu.de celebrated its tenth anniversary at the dental trade fair. On an area of around 126 square meters, Artlife was commissioned by Jazzunique to create an exhibition stand that was anything but inconspicuous.
The online shop for dental material with the small sympathetic figure Minilu celebrates its 10th anniversary. On the occasion of the brand’s anniversary, the Frankfurt-based agency Jazzunique, which was responsible for the concept, developed a trade fair appearance that was entirely dedicated to the milestone birthday. When designing the anniversary stand, the focus was on the attributes “playful, feminine and valuable”.
The design language of the stand design was derived from the shape and appearance of birthday cakes and gift boxes. The basic architecture was correspondingly round and cylindrical, which ran through the entire stand concept and all space-forming structures.
Another focus of the trade fair presentation was the presentation of the new merchandise management system minilu WaWi. Here, too, Artlife implemented two terminal constructions in individual construction, each with five iPad stations, including the technical installations.
The almost monochrome trade fair appearance clearly stood out from the competitors, not only because of the choice of color and shape. The unusual booth activities with hair and make-up artist Boris Entrup also contributed to the communicative presence and the typical minilu atmosphere.