Lufthansa Launch Event
#ExploreTheNew - Hangar Event with Artlife
At two major events at Frankfurt and Munich airports in February, the Lufthansa Group presented its new brand design. The venue for the event in Frankfurt was the 25,000 square meter A 380 hangar. Under the direction of the full-service & live agency Eisele Communications, which is responsible for the overall implementation of both events, Artlife has taken over the set and decoration construction in Frankfurt.
On the occasion of the 100th anniversary of the Lufthansa crane, the Lufthansa Group redesigned its corporate identity. For the presentation of the new appearance, 3000 guests in Frankfurt and Munich experienced a brilliant staging under the motto “Explore the New”. Responsible for the content concept and content of the multimedia show was the Munich.dem-based agency for brand experiences Avantgarde.
Artlife’s task was to create the structural conditions for the brand staging. For the setting, the Hofheim event construction experts adapted the venue according to the requirements and delivered individual special buildings.
Photo: Lufthansa Group