Mäurer & Wirtz trade fair presentation

At the TFWA World Exhibition & Conference in Cannes, MÄURER & WIRTZ presented its new booth. Once again, Artlife realized its attractive trade fair presence at TFWA, the world’s largest trade fair for duty free and travel retail.

The manufacturer of fragrances and care products presented itself self-confidently and with an unmistakable brand statement with a further development of last year’s appearances. On an area of around 80 square metres, a stylish balance of exclusive communication stand and creative showroom has been created.

The white trade fair set-up made of high-gloss materials and lacquered surfaces gave it a sophisticated look and exclusive flair. The noble effect was reinforced by five showcases integrated into the stand walls. Each designed to be tailored to one product, they visualized a selection of the company’s core products.

The stylised façade ensured a high recognition value. It was based on the round-arched façade of the 4711 main building in Cologne.