Trade fair appearance Conrad Electronic

The entire world of electronics met at the electronica trade fair in Munich from November 12 to 15. Conrad Electronic used the trade fair for electronics and electrical engineering to present itself as the leading European procurement platform for technical supplies. The 240 square meter trade fair appearance was realized by Artlife. The Frankfurt agency Jazzunique provided the stand concept.

Conrad Electronic focused on its positioning as a European procurement platform for technical needs, offering business customers exactly what they need to succeed in their business.

With a focus on clarity and orientation, Jazzunique staged the trade fair appearance of the Conrad Electronic brand as a strong partner in the complex procurement of technical supplies. The aim of the stand concept was to facilitate orientation and exchange with visitors by means of a content and spatial structure and at the same time to enable a clear presentation of the offers. In addition, the concept had to be scalable in such a way that the visual mission statement of the trade fair stand meets the requirements of both a leading trade fair and regional events.

For this purpose, Artlife implemented the trade fair stand in a combination of conventional stand construction and Aluvision system construction. Particular attention was paid to an open stand design. The characteristic feature was the cubic basic architecture. A reduced, straightforward design language and clear contrasts in CI-compliant blue tones characterised the design framework of the room. Individually manufactured room elements can be combined in a variety of ways and flexibly adapted to different stand sizes or trade fair focal points. In this way, the trade fair stand remains changeable and always consistent in form and content.

The highlight cube as a central element conveyed procurement solutions and use cases from business customers to the visitors via media displays. The semi-transparent textile shell allowed partial insights into the inner workings of the cube and aroused the curiosity of the visitors

and at the same time supported the open character of the booth. The ceiling cube with the Conrad logo guaranteed a long-distance effect. The 2.5 by 2.5 metre cube above the trade fair stand represented Conrad’s new brand identity in an eye-catching way.

A further 48 square metres were designed – directly opposite the main stand and only separated by the hall corridor. This made it possible to create short distances to additional meeting rooms, the kitchen wing and break room for the employees.